Distribution is one of the toughest nuts to crack when it comes to publishing. There’s a few reasons for this, one of which is that it’s boring. It’s hard to get excited about receivables, warehousing, and invoices. But good distribution has made it possible for me to make a living off my books.
When I started thinking about No Media Kings six years ago I thought through doing distribution on my own. I would have to write letters to all the bookstores in Canada, and ship out the orders myself. Assuming that they took it seriously enough to order, and I shipped out the books, they sold, and I followed up with an invoice, I then hit a snag. My invoice would naturally float to the bottom of the pile: those from distributors representing a number of books and publishers would get paid first. They had the leverage of not shipping out any more of their books (and a collection agency), while all I had was the threat of not sending out any more Jim Munroe books. So I discovered the strength-in-numbers value to being with a distributor.
Over the years I’ve discovered a few more things about getting your books out into the world. Let’s start with some general concepts of the book distribution business.
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