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illustration by Michael Cho
  • Million Dollar Gamer

    March 5, 2006

    Girls don't play videogames.For those of you who’re still in an Oscar mood, Susan and I made this fake movie preview that asks: what if the plucky heroine from Million Dollar Baby was into the Dance Dance Revolution videogame instead of boxing?

    This is one of the pieces from my new video series about videogames, Pleasure Circuit Overload. I’m looking for screening possibilities over the next little while so let me know if you know of a good series — I have DVDs I’m sending out. I’ll be posting other new shorts from the series in the next few weeks so stay tuned!

    Click through to watch the three minute vid.
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  • Strife Strikes Gold

    February 28, 2006

    quantal-thumb.jpgIt’s a rare time that I like an art show so much that I’ll buy a catalogue — I find the writing in them does nothing for me. They’re as bad as artist’s statements, usually, which (along with the obligatory reading for authors) I consider to be a cultural convention that is deeply broken. But despite the fact that A Beginner’s Guide to Quantal Strife is a catalogue for a show that I hadn’t even seen yet, I read it cover to cover. It’s a thought-provoking and breezy read.

    Sally McKay, past editor of arts magazine Lola and an artist herself, is responsible for bringing together Quantal Strife. I know her and two of the three artists personally but I was still left with lots of questions as to how she managed to pull this off.
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  • Risky Business: Indie Book Distribution

    February 16, 2006

    Warehouses always make me think of the Ark of the Covenant.Distribution is one of the toughest nuts to crack when it comes to publishing. There’s a few reasons for this, one of which is that it’s boring. It’s hard to get excited about receivables, warehousing, and invoices. But good distribution has made it possible for me to make a living off my books.

    When I started thinking about No Media Kings six years ago I thought through doing distribution on my own. I would have to write letters to all the bookstores in Canada, and ship out the orders myself. Assuming that they took it seriously enough to order, and I shipped out the books, they sold, and I followed up with an invoice, I then hit a snag. My invoice would naturally float to the bottom of the pile: those from distributors representing a number of books and publishers would get paid first. They had the leverage of not shipping out any more of their books (and a collection agency), while all I had was the threat of not sending out any more Jim Munroe books. So I discovered the strength-in-numbers value to being with a distributor.

    Over the years I’ve discovered a few more things about getting your books out into the world. Let’s start with some general concepts of the book distribution business.
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  • A Neo-Victorian Subculture

    February 2, 2006

    The Wyndham pocket-knife.A few years back, a bunch of us were playing Trivial Pursuit. Mark Slutsky (of Automatic Vaudeville fame) was reading out the answers at random, and one of the green science answers was “Slackwater.”

    Our eyes locked.

    “What a perfect name…”

    “…for a youth subculture.”

    We holed up for a week in Mark’s Montreal apartment and wrote this feature length script imagining what these aristocratic anarchists would be like — destitute but dignified, penniless but proper — and we had a lot of fun doing it. We’ve decided to release it under a Creative Commons licence, which allows anyone to make it into a movie. We’d be happy to see people run with it.

    For download instructions and a taste of the script’s characters, keep reading!

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  • Do-It-Yourself Book Promotion

    January 19, 2006

    Alien helmet for the AYS tour by Sandy Plotnikoff.I’ve come to realize that I don’t hate advertising so much as have an allergic reaction to a high-hype-to-low-content ratio: like when the inner ear is imbalanced, when marketing TALKS LOUD and SAYS NOTHING NEW it induces what I call hype nausea. So promoting my books was initially a challenge for me. But since I wrote my first DIY Book Promo article five years ago, I’ve brought public attention to three more novels and now quite enjoy it. Here’s some of the things I think about when I craft a promotional campaign.
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  • Her Charmed Life

    January 11, 2006

    missy-thumb.jpgI met Missy Kulik at an indie media conference where I was doing a DIY Books seminar. I picked up a couple of her comics and we’ve kept in touch ever since. Her first book, Personal Charm, was self-published in June: or as the copyright page more originally puts it, “First Pressing June 2005.” We chatted by email about her book, which has its roots in ten years of zine making.
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  • Pitch-Perfect Pseudohaikus

    December 29, 2005

    The World is a Heartbreaker cover artSherwin Tjia is a Montreal artist who makes everything from Scrabble-tile lapel pins to schoolgirl comics to mini-CDs inviting us to listen to his friends masturbate. His latest book of poetry, The World is a Heartbreaker, is a collection of three liners: “i don’t want to say/ payback, but you know it’s/ pretty much payback”. It renewed my faith in the power and relevance of poetry the way that the best song lyrics do. I asked him a few questions over e-mail about the book’s development.

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  • Do-It-Yourself Radio Drama

    December 21, 2005

    The Red Panda, Canada's Greatest Superhero.I first noticed the Red Panda, his hands outstretched hypnotically, on a street poster in my neighbourhood. “Adventure! has a new address… decoderringtheatre.com” the poster announced. I checked it out and spent the next few days listening to the adventures of Canada’s Greatest Superhero (and his sidekick, the Flying Squirrel) on my MP3 player as I walked around town. More homage than spoof, I thoroughly enjoyed these additions to a genre most assume is long dead, and emailed Gregg Taylor to tell him so. A couple of emails later, he’d graciously agreed to “give the nickel tour” of how to make radio drama, from the high-tech of podcasting to the lo-tech of vegetable-based sound effects.

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  • Creampuff and Red Licorice

    December 5, 2005

    So what if I look like Gene Wilder?Lisa Smolkin is a friend who’s responsible for some of the funniest and saddest drawings I’ve seen. Simple graceful lines and watercolour give her illustrations a beautiful and fragile quality, but they’re grounded in her rough-hewn style of zine-making. So when she asked me earlier this year if I wanted to collaborate on something, I was delighted. We ended up making this little piece that you can launch full-sized in its own window or click here for the direct link (you need Flash).

    It’ll also be on display tomorrow (Dec. 6, 8pm) at the Toronto launch for Lisa’s Apology Accepted, a book of new drawings being published by 2×4 To The Forehead. It’s at the excellent venue Cinecycle (129 Spadina, down alley) and features the band Pink Leotard and special guests. Free.


  • Seven Pointers on Comic Production

    November 30, 2005

    by Emily Pohl-Weary

    Aaaar! Ye'll want the DPI to be at least 600!Everyone has a graphic novel inside them. A picture paints a thousand words, right? It’s easy to be seduced by the old truism. But it’s not as easy to produce a 24-page comic, especially not if you’re the kind of person who wants your work to actually look good.

    I publish Kiss Machine magazine, so I thought it would be simple to turn my hand to publishing my indie comic, Violet Miranda: Girl Pirate, with illustrator Willow Dawson. I didn’t realize how steep the learning curve would be.
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  • My Evil Comic Book

    November 23, 2005

    Mummy and Raven and Dog, tooSo what would you do if the Rapture, the biblical end of the world as foretold in Revelation, came to pass? Raven and Mummy go on a roadtrip! To read the 24 page comic for free go here.

    The backstory: a year ago, when An Opening Act of Unspeakable Evil came out, I posted one entry a day to the faux blog. On it was an online poll that asked readers if they thought the character Lilith was really a demoness or just delusional: I said that I’d write a spin-off story depending on how the vote went. Of the 500 people who weighed in, 55% of you thought she was unholy rather than unhinged.

    Supernatural, then.
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  • Efficient Media Outreach

    November 18, 2005

    Shave seconds off your trip!So my pal Sean is the creator of the TTC Subway Rider Efficiency Guide: a small booklet that helps you plan which car on the subway to get on so that when you get off, you’ll be at the exit stairwell. He got a lot of media attention for this fascinating and obsessive project and he’s very generously offered to share all the things he learned during the process of media outreach which (true to his nature) he extensively catalogued as he went along.

    While media outreach is only one part of promoting a project, it’s one that a lot of people find intimidating. He’s broken down a lot of the key things in a very approachable way. Check it out and feel free to add your own tips or questions in the comments.

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Jim Munroe

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